Friendship with Science is built on a simple, generous premise: science done in India, spoken with laughter, and relevant everywhere—because good science always is. Each conversation is a wide-angle wander through foundational ideas (atoms, genes, the sun) and delightfully hands-on curiosities (like building science toys from everyday objects), moving freely across physics, biology, chemistry, and mathematics. More than “explaining concepts,” the series leans into how scient

BaseRock.ai ’s brand had to do a tricky thing: communicate rigorous engineering precision while still feeling friendly, modern, and usable for developers who just want results. Tacit’s identity solution lands in that sweet spot by making the brand feel like a dependable “bedrock” for quality assurance, yet visually energetic enough to signal an AI-native product built for speed. Logogram At the heart of the identity is the ROX logo , where a squirrel becomes the brand’s sh

Foundation Website When a foundation matures, the story can’t remain abstract. That’s exactly the pivot behind the Aastrika Foundation redesign: moving communication from “we care about maternal health” to “here is the progress, here are the gaps, and here is what we’re doing about them.” Tacit’s design approach frames the project as a comprehensive articulation across channels— website, presentations, and social media —with a clear aim: highlight tangible progress , provide

Identity Design Mysuru Yoga Utsava (MYU) positions itself as more than a festival—it’s a global gathering rooted in India’s spiritual traditions, inviting seekers, scholars, and practitioners to experience Yoga in its full integrality: philosophy, wellbeing, and culture. Now entering its third edition, the Utsava frames itself as a transformative space where knowledge meets practice and diversity meets harmony. ( mysuruyogautsava.com ) The identity, brand system, and communic

Two years after transitioning from Aastar to Aastrika, it was time to strengthen Aastrika's brand strategy, visual identity, voice, and culture. The intent was clear: to inspire people to align with Aastrika's vision and engage in the vital conversation surrounding maternal health and the need for physical and digital healthcare infrastructure development in India. From establishing internal value pillars to defining visual standards and message guidelines, the aim for design

In the dynamic world of venture capital, where relationships and trust are paramount, Avataar Ventures embarked on a mission to not only provide financial support but also to be the trusted partner startups need to scale new peaks. Here's an inside look at how Tacit, a creative agency, collaborated closely with Avataar's co-founders, Mohan Kumar and Nishant Rao, to shape a brand identity that reflects their vision and values. Tacit began by delving deep into Avataar's vision: