Since 2015 we have worked across the spectrum of the design process, often starting with research before defining a strategy and core narrative, solving design architecture issues and creating names, products, services for new ventures. We then concentrate our minds on powerful ideas for design and communications that connect with Indian contexts, before implementing and embedding those ideas into organisations.

To do this, our core team stays small, but covers the key bases – from research and strategic analysis to design, and implementation. We don’t see the co-creation process as a divide between strategy, design or Indian context – we’re fluent in both and often blur the stages together. We’re fascinated by the design wisdom which opens the discipline up in how we work.

We know that for a 21st-century experience to succeed it must clearly define what it is, and why it exists. But we never forget that even the greatest strategy in the world still needs a compellingly original creative expression. Our aim is to solve thorny business problems with sharp ideas, while demonstrating wit, intelligence and humanity along the way.