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Designing BaseRock.ai: Precision, Approachability, and a ROX of Agility
BaseRock.ai ’s brand had to do a tricky thing: communicate rigorous engineering precision while still feeling friendly, modern, and usable for developers who just want results. Tacit’s identity solution lands in that sweet spot by making the brand feel like a dependable “bedrock” for quality assurance, yet visually energetic enough to signal an AI-native product built for speed. Logogram At the heart of the identity is the ROX logo , where a squirrel becomes the brand’s sh
Nov 13, 2024


Mysuru Yoga Utsava: Designing a living identity for a sacred gathering
Identity Design Mysuru Yoga Utsava (MYU) positions itself as more than a festival—it’s a global gathering rooted in India’s spiritual traditions, inviting seekers, scholars, and practitioners to experience Yoga in its full integrality: philosophy, wellbeing, and culture. Now entering its third edition, the Utsava frames itself as a transformative space where knowledge meets practice and diversity meets harmony. ( mysuruyogautsava.com ) The identity, brand system, and communic
Jul 18, 2024


Designing an Efficient Path to Early-Stage Startup Funding in India,The Success Story of LetsVenture
LetsVenture Mobile, Web application Tacit pioneered the initial iteration of LetsVenture's mobile and web-based solution, effectively linking startup founders with global investors. This innovative online platform streamlines the process of securing early-stage investments, making it quick and efficient. Founder's Vision: Our goal is to establish India's premier early stage investment platform, facilitating investor discovery of startups and seamless investment connections in
Aug 23, 2023
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