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Aastrika Foundation: Designing a brand system that makes impact feel real
Foundation Website When a foundation matures, the story can’t remain abstract. That’s exactly the pivot behind the Aastrika Foundation redesign: moving communication from “we care about maternal health” to “here is the progress, here are the gaps, and here is what we’re doing about them.” Tacit’s design approach frames the project as a comprehensive articulation across channels— website, presentations, and social media —with a clear aim: highlight tangible progress , provide
Apr 9, 2025


A Fresh Tactile Approach to Introducing Image Interpretation Through Play
Bimba, Board game Tacit introduces "Bimba," a card game immersing art enthusiasts in visual art. Players decode inkblot art, narrate stories, and decipher enigmatic images, while challenging opponents and gathering support for their interpretations. Vision Simplify abstract art interpretation, making it accessible and engaging for all. Provide an experiential platform for confident art engagement. Challenge Equip individuals to develop an interpretive language for abstract ar
Aug 22, 2023


Crafting PuzzleDesh: Weaving Mythical Stories of India into Puzzles
Tacit partnered with traditional Indian artistes to create series of Puzzles called PuzzleDesh. It kickstarted the business, product development, brand positioning, marketing and distribution system for PuzzleDesh printing and selling 10000 copies. Founding Partners : Sindhu Kulkarni, Kiran Kulkarni, Srinivas Bylhalli Founders Vision : To enable the rich indian stories celebrating it by the process of play via beautifully crafted board games and puzzles Challenge: Facilitat
Aug 20, 2023


Designing a light weight cricket leg gear for fast paced cricket
Tacit partnered with 21G, to kickstart the product development and set up their first production centre in Bangalore Challenge Help reduce the cases of “Bow legs” in case of extreme cricketers, especially batsmen over a period of continuous cricketing practice Strategy Discover, explore, prototype alternate affordable materials with optimised shapes to reduce weight and increase strength of cricket leg guard and position it for new age cricket. Solution Innovation on the ma
Aug 20, 2023
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