Cover page Anveshana is built like a journey—less “photo album,” more “theertha-kṣetra map.” Conceived as a coffee-table book born from the Indica Culture Photography Grant (ICPG) 2021 , it brings together portfolios from eight grantees and prose that frames the work as a search—an anveshana —for meaning across communities and landscapes. But what makes the book’s design memorable isn’t only what it contains—it’s how the content is orchestrated : photography, ethnographic no

Two years after transitioning from Aastar to Aastrika, it was time to strengthen Aastrika's brand strategy, visual identity, voice, and culture. The intent was clear: to inspire people to align with Aastrika's vision and engage in the vital conversation surrounding maternal health and the need for physical and digital healthcare infrastructure development in India. From establishing internal value pillars to defining visual standards and message guidelines, the aim for design

In the dynamic world of venture capital, where relationships and trust are paramount, Avataar Ventures embarked on a mission to not only provide financial support but also to be the trusted partner startups need to scale new peaks. Here's an inside look at how Tacit, a creative agency, collaborated closely with Avataar's co-founders, Mohan Kumar and Nishant Rao, to shape a brand identity that reflects their vision and values. Tacit began by delving deep into Avataar's vision:

LetsVenture Mobile, Web application Tacit pioneered the initial iteration of LetsVenture's mobile and web-based solution, effectively linking startup founders with global investors. This innovative online platform streamlines the process of securing early-stage investments, making it quick and efficient. Founder's Vision: Our goal is to establish India's premier early stage investment platform, facilitating investor discovery of startups and seamless investment connections in

Bimba, Board game Tacit introduces "Bimba," a card game immersing art enthusiasts in visual art. Players decode inkblot art, narrate stories, and decipher enigmatic images, while challenging opponents and gathering support for their interpretations. Vision Simplify abstract art interpretation, making it accessible and engaging for all. Provide an experiential platform for confident art engagement. Challenge Equip individuals to develop an interpretive language for abstract ar

Tacit partnered with traditional Indian artistes to create series of Puzzles called PuzzleDesh. It kickstarted the business, product development, brand positioning, marketing and distribution system for PuzzleDesh printing and selling 10000 copies. Founding Partners : Sindhu Kulkarni, Kiran Kulkarni, Srinivas Bylhalli Founders Vision : To enable the rich indian stories celebrating it by the process of play via beautifully crafted board games and puzzles Challenge: Facilitat