The identity for "Bobalore" was designed as a playful visual interpretation of the word mark, highlighting the social and lively essence of the drink targeted towards the urban Indian millennial. The distinctive form and satisfying chew of boba pearls inspired the brand logo, which permeated the entire brand system. The bold lettering of the word mark was crafted to stand out against vibrant brand graphic, making it eye-catching and memorable across all mediums - from packaging and website to in-store displays and merchandising.