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Scalable design system for creating and managing thumbnails for "Friendship with Science" a channel that aims to science less daunting and more enjoyable.

Friendship with science

Client : Shashi Thuthupalli, Biswa Kalyan Rath & Azim Premji University 


Shashi Thupalli and Biswa Kalyan Rath, with the support of Azim Premji University, aimed to create content about science that is easily understandable and fun for all audiences. We developed a simple, scalable, and playful typographic solution. Each video features single words representing core concepts, such as "Atoms," "Toys," and "Tigers," set against a clutterless white background for a clean look. Simple yet fun twists were added to the typography to make it engaging. Using a modern, sans-serif typeface and a minimalist color palette—primarily black text on white with occasional splashes of color—enhances clarity, appeal, and scalability.

All Projects

Nitya Prarthana Books

Friendship with Science

K Viswanath film festival


Eta Labs


Vijaya Foods

Benne Mangoes

Aastrika Foundation

Mysuru Yoga Utsava



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