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Identity and Packaging design for a Millet-based foods brand, reviving healthy traditional recipes.

Vijaya Foods

Client : Vijaya Foods Pvt. Ltd

Identity, Packaging 

Client : M.M FOODS

Vijaya Foods pioneers chemical-free hand-pounded millet products.These natural, organic, and sustainable offerings are carefully preserved in packaging designed to showcase freshness, preparation, and be efficient in cost.


Using recycled paper, the packaging resonates with rustic elegance, with the name 'Vijaya' symbolically positioned within overlapping circles, while a leaf-adorned 'V' emblem embodies the identity. Additionally, a photographic visual aids instant recognition of the millet base. Enriching the packaging, a vibrant color palette of yellow and green complements the rustic base, ensuring the products stand out on the shelves."

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