The founders wanted to express their  balance between being rooted in the local while embracing the modern. We took a minimal-visual approach and blended it with the traditional art of Rangoli. The symbol is modern yet embodies the local essence. It features a stylized 'S' at its core, representing SquareWorks, and also resembles two workstations and the dots within the symbol complete the form, while being reminiscent of the Rangoli.