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Identity and packaging for a bubble tea brand focussed on the Indian urban millennial by innovating with fresh, natural ingredients and accentuating an Indian twist to the drink.

Sago Cafe

Client : Ezy Cooks Pvt. Ltd

Identity

The identity was a visual play on the word mark "Sago" highlighting the drink's social essence. Inspired by the round shape and interconnectedness of Tapioca pearls, this theme resonated across the brand system. This approach offered adaptability while reinforcing brand values. Set in a bold line format, the word mark aimed to catch the eye against the vibrant drink palette, when packaged

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