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Identity design for a group which conducts photography and experiential tours predominantly in the geographical landscape of Western and Eastern Himalayas. The focus was also to educate, photograph, and contribute towards conservation activities particularly of the Sarus crane & the Himalayan snow leopard.
The brand aimed to bring a sense of the moment and place into the overall experience, incorporating a scene with a focus on the Sarus Crane at the outset, gradually leading the viewer to discover the Ghost Cat - "Snow leopard" in the background, framed within the crosshairs of a camera.
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