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Identity design for a boutique with a timeless collection of antiques and furnishings from India

Amara Store

Client : Chitra Padadkar

Identity

Amara,' meaning everlasting, served as our inspiration for the logo along with the form of a lamp that embodied a never-ending fractal pattern. The visual treatment resembled an imprint from a hand-block, representing one of the key craft traditions that Amara worked with for its furnishing range.

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