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Identity design to capture the essence of a vibrant farmers market near Madivala, Bangalore. People from various communities come together to buy and sell their harvest. Bustling with activity, the market infuses life into the city and is a showcase of lively community interaction

Madivala Sante

Client : BBMP, Bangalore


The design presents a typographic exploration of the Kannada word "sante," meaning "Farmer's market." The challenge was to communicate the essence of the market to individuals who may not understand the local language. Retaining readability, the word "sante" transforms into a visual representation of two women – one carrying a basket atop her head, and the other gesturing to customers to buy. This encapsulates the common scene witnessed in a market while being scalable across other similar markets in the city

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