Niyo began as a zero forex card. Through design research and ethnographic studies with Indian travellers, we uncovered opportunities that extended far beyond payments.

These insights helped shape a richer travel experience, transforming Niyo into a travel companion with features that supported users before, during, and after their journeys. We also evolved the product from page-based interfaces to a scalable component-driven design system, enabling faster development and more consistent experiences.

Alongside the product, we helped establish design as a strategic capability by embedding research, systems thinking, and collaborative design practices across teams.