"The magazine's name, 'Saakruti,' meaning 'essence of good form,' was chosen to reflect vernacular values. To capture this essence, a design system using circles and segments, which are also foundational to the structure of Kannada letters was developed. This approach shaped both the central visual and the overall layout.

 

Together with a simple yet distinct sunny yellow, black, and white colour palette, the visual identity was distinct, exuding a unique presence on local store shelves and effectively setting it apart from other popular magazines."