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Visual identity refresh and packaging range for an upcoming vacuum fried snack brand made from “Real” fruits, vegetables & whole grains. The design had to be scaleable to 40 variants of flavoured snacks from fresh produce; to be sold at retail outlets in metro cities.

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Client : M.M FOODS

Identity Refresh, Packaging

A simple, scalable system was visualised to rein in the brand identity to the colours of the packaging; suggesting a premium brand with real ingredients and flavour. The packaging features a unique pattern differentiating the variants visible to consumers upfront that defined the overall design scheme for the brand.

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